Despite economic fluctuations, the prestige makeup sector continues to thrive, growing by 5% in Q1 and outperforming mass-market dynamics. Social media platforms amplify the influence of prestige brands, underscoring makeup’s role in self-care and the special indulgences consumers seek. Sensory feedback is becoming a new metric for effectiveness, prompting brands to explore indulgent textures, hyper-tactile tools and packaging, soothing colors, and functional scents. New experiential narratives emerge as consumers demand emotionally enriching sensations, providing comfort, relief, and emotional reconnection at a time of high anxiety.
In session, Leila will unveil one of the agency’s leading themes for the future, backed by global examples and cutting-edge insights with examples from around the world. This will be followed by a Q&A session with Angela Neal, Vice President of Product Innovation at Victoria Beckham Beauty. They will discuss how beauty is intrinsically linked to pleasure and how luxury codes are now evolving, representing challenges for product innovations. This session is designed to inspire leaders in innovation, trends, and forecasting, providing strategic insights and actionable takeaways. Embrace the future of beauty and sensory experiences, and learn how to navigate the evolving landscape of consumer expectations.
