The prestige beauty market is shining bright despite economic concerns that have been impacting consumers’ shopping and spending behaviors across other industries. The overall makeup category has been showing signs of a slowdown, but it continues to grow in the prestige channels, proving its position of affordable luxury. In this session, through the lens of actual point-of-sale and consumer behavioral data, Circana beauty industry analyst Natallia Bambiza will dive into what factors are driving makeup’s performance, in the context of broader beauty sales trends.
Natalia Bambiza
Director, Beauty Category Analyst
Circana
