The US population is becoming more diverse. According to the Pew Research Center, Hispanic, Black, Asian and Pacific Islander, mixed race and other ethnic groups are projected to grow to 50% of the US population by 2055. These demographic shifts are impacting the way beauty brands should plan future innovation in skin care, colour cosmetics, and hair care. Euromonitor will explore these demographic shifts and lay out recommendations to capture the future US consumer.
Kayla Villena
Head of Beauty and Personal Care Research
Euromonitor
