Beauty Talks & Inspiration Bar

Makeup in New York X Cosmetics Inspiration & Creation

MakeUp in New York is thrilled to announce the return of its partnership with the
international trend forecasting and consultancy agency, Cosmetics Inspiration & Creation,
which will present four Beauty Talks during the event.

Hosted by Cosmetics IC’s Chief Inspiration Officer, Leila Rochet, Beauty Talks will bring
together a dynamic panel of industry leaders for a series of thought-provoking talks.
Panelists will share their unique visions and experiences, offering attendees a glimpse
into the key themes shaping the future of beauty.

With innovation at the forefront of everyone’s minds, attendees are also invited to explore
the cutting edge of the global beauty market at the dedicated Inspiration Bar, hosted by
the Cosmetics IC team. This interactive space will showcase the latest product
breakthroughs, sourced from all over the globe and selected to illustrate the agency’s key
trends shaping the future of beauty.

Beauty Talks will be inspired by the core themes explored in the agency’s future
forecasting report, The Age of Thrill: Desiring the extra-ordinary.

“Beauty is an ever-changing industry, and has undergone a rapid transformation these
last years. Beauty plays a key role in the emergence of a new ‘treat culture’, which is
being shaped by the heightened demand for emotionally compelling experiences adapted
to evolving lifestyles. The rise of wellness and technology further elevates expectations
for performance and the need for a more individualized mindset. The future success of
brands will depend on their capacity to reinvent themselves and answer to these evolving
needs.” Leila Rochet, Chief Inspiration Officer of Cosmetics Inspiration & Creation
The following trends offer a strategic lens to understand the evolving beauty landscape.
Each one highlights key consumer expectations surrounding performance, creativity, and
sustainability.

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The Trends

1- Transcendent Nature – Bold Ambitions for a Better Future

In the future, sustainability will be tackled with innovative ideas and partnerships across
industries, leading to solutions that benefit both people and the environment. Responding
to growing consumer pressure, eco-native brands will drive an industry-wide
transformation, setting new standards in eco-desirable packaging and ambitious makeup
innovations. This shift will be propelled by new lab-borne ingredients and novel materials
that transcend the potency of nature while providing protection for the planet. Brands will
only unlock a greener future by thinking beyond clean, by democratizing efficacy, and
adding value to forge a powerful pact between science, technology and nature.

2- Feel Up Sensation – An Exploration of the Senses

Sensory feedback becomes a new metric for effectiveness, calling for brands to explore
indulgent textures, hyper-tactile tools and packaging, soothing colors and functional
scents. New experiential narratives emerge as consumers demand emotionally enriching
sensations, providing comfort, relief and emotional reconnection at a time of high anxiety.

3- Treat-o-nomics – Limitless Beauty

Anything-but-ordinary is the aim of hedonistic beauty fans, for whom makeup becomes
integral to a new treat-based culture. The boom in concert makeup, couture-inspired
makeovers and character-driven narratives signals a new era of creativity as pleasure
becomes a key driver for thrill-seeking consumers. This culture shift is propelled by the
proliferation of fashion and beauty sub-trends on social media, which encourages
constant self-reinvention, enticing consumers to experiment with bold looks, explore new
personas and indulge in lavish artistry.

4- Recoded Future – Pioneering a Future Fueled by Science

Science and technology emerge as essential pillars, fueling a wave of data-driven
solutions for optimized daily routines. Hybrid innovations and experiences take center
stage as brands lean into the latest innovations to develop bold, multi-faceted solutions.
Consumers’ hunger for both clinically proven results and personalized experiences will
have a ripple effect across all beauty categories. This demands a strategic shift, pushing
brands to integrate the latest S.T.E.M. advancements and embrace a science-centric
approach to innovation.

4 Inspiring Beauty Talks, September 18-19, 2024

1- Transcendent Nature – Bold Ambitions for a Better Future

September 18, 11:30 am – Beauty Agora
Leila Rochet (CIO of Cosmetics Inspiration & Creation) with Sarah Jindal (Senior Director
at Mintel), and Sebastien Bardon (Co-founder & CEO of Capsum)

2- Feel Up Sensation – An Exploration of the Senses

September 18, 3:30 pm – Beauty Agora
Leila Rochet (CIO of Cosmetics Inspiration & Creation) with Angela Neal (Vice President
of Product Innovation at Victoria Beckham Beauty), and other speaker tbc

3- “Limitless Beauty”: A conversation with Danessa Myricks’ journey and vision

September 19, 9:15 am – Conference Room
Leila Rochet (CIO of Cosmetics Inspiration & Creation) interviewing Danessa Myricks
(Founder & CEO of Danessa Myricks Beauty)

4- Recoded Future – Pioneering a Future Fueled by Science

September 19, 1:45 PM – Conference Room
Leila Rochet (CIO of Cosmetics Inspiration & Creation) with Alex Rawitz (Director of
Research & Insights at CreatorIQ), Edna Coryelle (Co-founder and CEO of Mother
Science), and Irina Mazur (Chief Product and Marketing Officer at Revieve).

The Inspiration Bar
Cosmetics Inspiration & Creation’s signature Inspiration Bar will return to MakeUp in
New York (Booth A48).
Book your place at the bar, where the team will talk you through the latest product
innovations sourced from the worldwide beauty market, selected to illustrate the agency’s
four major projections for the year ahead.

The agency regularly delivers in-depth trend reports covering the global beauty markets, decoding the latest inspirations, market data, and deciphering product releases to feed your brand’s innovation process. We convert insights and inspiration into bespoke leverages, tailored to specific goals and ambitions.  

In a consultancy capacity, our global team of industry experts, cultural strategists, product developers, and beauty chemists works closely with brands to inspire new product directions and build innovative concepts. We have worked alongside the R&D departments of some of the world’s leading makeup and skincare brands, to elevate their scientific message and inspire future-proofed innovation.