2025 June, 18 & 19

From 9am to 6pm - Carrousel du Louvre, Paris

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The ultimate destination for Beauty Trends: MakeUp in Paris!

Trends Agencies

Biotech, regenerative medicine, transhumanism, longevity, neuroscience, generative AI, pleasure, hedonism, emotional health, frugality, individual well-being, augmented beauty, asian hit shades, inclusivity… These are just a few examples of the diverse and cutting-edge topics that are shaping the beauty industry today.

MakeUp in Paris is committed to showcasing the latest trends and innovations in the industry, and our TRENDS AREA is the perfect place to explore them.

We’re proud to be the only show featuring such a comprehensive lineup of trends agencies, all under one roof.

From cutting-edge technologies to new beauty standards, our team has curated an exceptional selection of speakers and workshops to help you discover what’s next in the beauty industry.

An exclusive lineup of 12 top-notch agencies dedicated to unlock beauty trends, share strategic insights, and inspire groundbreaking ideas.
With their unparalleled expertise in trend forecasting, consulting, social intelligence, branding, design, and more, our new edition promises to be an invaluable opportunity for your business.

Asia-CosmeLab

Latest makeup trends in Asia!

BEAUTYSTREAMS-Logo

Singular beauty: from inclusivity to individuality

Colorprescription

Glossy, metallic, iridescent, vibrant colors, why have they become essential?

Cosmetics-Inspiration-et-Creation

Eco-Collectivism, Artphoria, The Optimized Self, Future Architects

De-Baschmakoff

Studying the role of AI for the creative professions: the case of the cosmetics industry

Dynvibe

5 Key Trends Shaping the Beauty Industry and Empowering Brands for Success.

FashionSnoops

Top cosmetics and skincare trends

In-Trend

What’s Next in Aesthetic Medicine to Inspire your Upcoming Beauty Launches?

L'observatoire beauté

Mission Longevity, beauty at the frontiers of transhumanism

NellyRodi

Unfolding Gen Z Beauty

Peclers

New expressions of well-being and changes in the way beauty is viewed

WeOutWow

How Biohacking is Revolutionizing the Beauty Industry?