Carbon footprint and sustainable beauty, what indicators to take into account?

Beyond the 3R strategy – reduce, reuse and recycle – how to define your sustainability strategy. Between reducing the footprint to net zero, what are the market’s expectations regarding sustainability in cosmetics? What are the best practices for brands? what language does the consumer identify with? Reducing waste often means an increased carbon footprint? Under these conditions, how can you measure the impact of your products to make relevant decisions? What is the real issue of sustainability in the beauty sector?