Beauty galenics are changing in favor of anhydrous beauty for extamporanized formulas. However, beauty consumers are always looking for luscious, pleasant and easy-to-apply textures, and above all, effectiveness. WHETHER in skincare or makeup, what are the current challenges of a renewed formulation for perfect beauty gestures? What are consumer expectations and how is the industry responding to them? With the help of testimonials from laboratories at the heart of beauty creation, we will identify the beauty trends of tomorrow.