Is organic beauty still relevant, or a certification for a more virtuous beauty?

When consumers are looking for reassurance when it comes to making sustainable purchases, they often turn to organic beauty as a validation of ethical and green purchasing. Is organic certification still an asset of choice in the face of the profusion of brands? Can consumers make sense of it? In this round-table discussion, we’ll look at the challenges of certified and non-certified beauty, and the expectations of the market.