Makeup Empowerment Through Beauty Education

The advent of social networking has democratised beauty tutorials, particularly with the GRWM (Get Ready With Me) trend. How can beauty brands use beauty tutorials to boost self-esteem, while encouraging consumers to adopt their products and remain loyal to them? How different generations approach make-up. Before Cristina, an expert in image coaching, we’ll take a look at how to boost the self-esteem of beauty clients.