In less than five years, the “clean beauty” trend has radically changed consumers’ expectations and purchasing behaviour. A real consumer phenomenon, on a global scale, and one that most, if not all, brands must now grasp. In less than …

At Cosmetics Inspiration & Creation we have been tracking the beauty-as-empowerment trend, noting the elemental need for products that bring wellness through joy. A quick dopamine hit goes a long way in a post-crisis society, and consumers are discovering …

Who would have thought that associating the word monochrome with the concept of freedom was possible? The monochrome, and its sidekick, the total look, imply a univocal use. Everyone is on the same page, no head sticking out! An …