This year’s must-see topic, the Green will be featured at MakeUp in Paris with a new decoding session by the top experts.
Am I green enough?
An important question that many brands ask themselves when creating their products and which is totally in line with new uses and above all, the today’s consumers expectations.
Let’s review together the perception of users on the green and its different definitions, the opportunities in the beauty industry in formulation or packaging… Friday June 21st at the Carrousel du Louvre for the 10th edition of MakeUp in Paris !
A session dedicated to :
11:15 – 11:35 Part 1 : « How consumers are reinventing the “Green” codes in the beauty sector»
Introduction on the evolution of consumer perceptions 2009-2019 (Natural to Organic to Clean to Sustainable) and identification of risks and opportunities for the beauty sector by Vanessa Moreno, Research Director, Insight Crafter at Dynvibe
11:35 – 12:30 Part 2 : « With the SPICE initiative, the beauty goods industry is committed to combating pollution ».
Round table moderated by Charles-Emmanuel Gounod, Beautyworld Connexions and Daniel Saclier, Myidconsult with the participation of the various exhibitors at MakeUp in Paris and actors from the beauty industry participating in the SPICE program.
SPICE, the Sustainable Packaging Initiative for CosmEtics, is an initiative that brings together organizations in the cosmetics industry to work towards a common goal: to collectively shape the future of sustainable packaging. Co-founded by L’Oréal and Quantis in 2018, SPICE will develop and publish business-oriented methodologies and data to support resilient decision making to improve the environmental performance of the entire packaging value chain. These developments will be the result of collective working sessions where members will share experience and knowledge for the benefit of the initiative and eventually to cosmetics packaging sustainability achievements on a grand scale.
ZOOM ON
Vanessa Moreno
Research Director, Insight Crafter chez Dynvibe
Research Director @Dynvibe, Vanessa Moreno is a pure digital product. Passionate about understanding lifestyles and consumer behaviors, she dedicates her days to inspiring Beauty brands around the world through the analysis of social listening data. #Segmentationstudy #Ethnographicstudy #Trendwatch
