2025 June, 18 & 19

From 9am to 6pm - Carrousel du Louvre, Paris

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Show News

Registration is now open for MakeUp in Paris 2024!

Mup2024

We’re excited to invite you to our next edition, where the latest innovations and scientific advancements in beauty are taking over the show!

Prepare to be inspired and informed as we showcase the latest offerings from our exhibitors, spanning ingredients, formulations, packaging, accessories, and turnkey services.

You’ll have a unique opportunity to engage with creative and innovative suppliers worldwide, presenting the latest advancements in their creations.

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Immerse yourself in the latest trends and expertise through an enlightening conference and workshop series, showcasing renowned speakers, experts, and trend agencies, offering valuable insights to take your brand to the next level.

Explore topics around:

  • Beauty, Transparency & Claims Substantiation Through Digital Technology
  • How the Sociosphere is Evolving Under the Shield of Professional Influencers
  • Environmental Impact: What to Measure and How to Define Effective Sustainability Strategies… and many more!

Discover a world of breathtaking makeup, skincare, and hybrid innovations, curated from a vast pool of product nominees for the iconic IT Awards. Witness the evaluation of chosen finalists by the jury to award the most innovative and trendsetting winners in each category.

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Stay tuned for more insights on what’s to come at the show! We already can’t wait to see you there!