Actuality and Trends

Decoding Beauty Trends & Platform Dynamics on Google, TikTok & Instagram
Friday, March 28, 2025

Decoding Beauty Trends & Platform Dynamics on Google, TikTok & Instagram

TrendsTrends Agency

According to Spate’s latest report, zooming into the makeup category, and as face makeup evolves, formulation transparency, application techniques, and product versatility are emerging as critical focus areas.

Registration is Now Open for MakeUp in Paris 2025 – Our 15th Anniversary Edition!
Monday, March 17, 2025

Registration is Now Open for MakeUp in Paris 2025 – Our 15th Anniversary Edition!

We will be delighted to welcome you on June 18 & 19, 2025, from 10 AM to 6 PM, for an unforgettable celebration filled with exclusive experiences, surprises, and inspiring discussions!

Adaptive Future - The Visionary Alignment of Technology and Beauty
Friday, March 14, 2025

Adaptive Future - The Visionary Alignment of Technology and Beauty

TrendsTrends Agency

In Cosmetics Inspiration & Creation’s 2025 Key Predictions white book, The Age of Resonance, the Paris-based agency decodes the shift toward Adaptive Futures, examining how the confluence of technology, science and beauty is reshaping the industry - from sourcing to selling.

Skincare Trends Decoded: What's Popular According to US Google Search & TikTok
Tuesday, February 11, 2025

Skincare Trends Decoded: What's Popular According to US Google Search & TikTok

TrendsTrends Agency

Spate’s latest skincare report leverages insights from the Pop Index to examine how trends unfold across these two major platforms. It highlights the convergence of trends over time and determines which platform drives the conversation.

2024 Annual Trends Report
Wednesday, December 11, 2024

2024 Annual Trends Report

Trends

In the dynamic world of beauty, keeping abreast of emerging trends is essential for brands to thrive in a competitive environment. Spate's thorough examination offers insights into the expected trends, claims, and consumer interests for 2024, covering Skincare, Hair, Makeup, Fragrance, and Bath & Body.

Meet the Founder: Danessa Myricks Talks Artistry & Inclusion
Wednesday, November 13, 2024

Meet the Founder: Danessa Myricks Talks Artistry & Inclusion

TrendsTrends Agency

At MakeUp in New York 2024, our Chief Inspiration Officer Leila Rochet sat down for an exclusive conversation with acclaimed beauty brand CEO and Founder, Danessa Myricks.

Nouveau Goth
Tuesday, October 15, 2024

Nouveau Goth

MakeUpShowTrends

Modern goth goes glam, as an updated take on darker makeup moods combines the aesthetic of an emo haute couture catwalk, as punk and grunge inspired styles boom...

Higher Future: Decoding the Scientific and Technical Beauty Revolution
Friday, June 14, 2024

Higher Future: Decoding the Scientific and Technical Beauty Revolution

The pandemic has accelerated the digitalization of our lives; the integration of new technologies and scientific solutions into our homes (and bodies) in response to emerging challenges. Artificial intelligence has expanded our expectations and experience of the world, offering brands opportunities for innovation in products, services, and experiences.

TikTok Doc Disrupting the Beauty Market
Wednesday, May 29, 2024

TikTok Doc Disrupting the Beauty Market

Digital platforms shape trends and influence industries and TikTok has emerged as a significant force in the world of beauty and skincare. The platform's unique blend of visual content and rapid dissemination has revolutionized how information is accessed and consumed, impacting everything from consumer habits to professional practices. T

Black Beauty Consumer Trends through TikTok
Wednesday, May 15, 2024

Black Beauty Consumer Trends through TikTok

Spate’s report, Black Beauty Consumer Trends on TikTok, created in collaboration with SULA LABS, is a groundbreaking resource for brands aiming to connect with Black consumers in the beauty space.

The New Faces of the Medical World
Wednesday, April 24, 2024

The New Faces of the Medical World

ExpertiseTrends

Since the COVID era, there has been a revaluation and expertise of science and the medical approach within the beauty territory. The number of clinical brand launches has exploded, thus fragmenting the market by offering a multiplied range far from the traditional medical codes, namely white packaging and the classic figure of the dermatologist in a white coat.

The Rise of Pro-Aging Transforming The Narratives Around Age
Thursday, April 11, 2024

The Rise of Pro-Aging Transforming The Narratives Around Age

Trends

The relation to aging is in deep metamorphosis, and the Beauty industry needs to adapt to this evolution. With Gen X and Boomers living longer, and looking to age gracefully, and the Gen Z undertaking preventive measures...

The Revolution of Lip Love
Thursday, March 7, 2024

The Revolution of Lip Love

MakeUpTrendsSkincare

Picture the scene, you are stood Infront of the mirror, admiring the slight pout of your lips, and while they're very nice, you can't help but wonder what they'd look like with a bit more volume, a bit more presence!

New Territories of Expression for Beauty Brands
Friday, February 9, 2024

New Territories of Expression for Beauty Brands

Brands are transcending their traditional aesthetic identities and are increasingly focusing on authenticity and the promotion of a genuine lifestyle. With this in mind, brands are evolving, reinventing themselves or refocusing on a variety of areas, all the while pursuing their quest for meaning; Beauty Goes 360...

The Growth Categories To Action On Within Beauty For 2024
Thursday, January 25, 2024

The Growth Categories To Action On Within Beauty For 2024

Trends Agency

Looking to the year ahead, beauty remains a hot topic of conversation amongst both consumers and retailers alike. With …

Skincare Novelty
Wednesday, December 13, 2023

Skincare Novelty "Fermented Beauty"

SkincareTrends

Interview with Nathalie Dessirier, Marketing Director at MS BEAUTILAB Why did you decide to focus on “fermented beauty”, new trend which, according to the marke...

Health at the Heart of Consumers' Expectations of Virtuous Beauty
Tuesday, November 21, 2023

Health at the Heart of Consumers' Expectations of Virtuous Beauty

SkincareTrends

Virtuous beauty encompasses notions such as "clean beauty" and "green beauty". To gain a better understanding of what consumers expect from these concepts, Nell...

The Life Cycle of a Trend
Wednesday, August 23, 2023

The Life Cycle of a Trend

Trends

In a recent comprehensive analysis conducted by Spate, a profound revelation about the interconnectedness of Google Search and TikTok trends in the beauty industry

The Emotional Resonance of Beauty
Wednesday, July 12, 2023

The Emotional Resonance of Beauty

ExpertiseSkincareTrends

Explore Upcoming Beauty & Wellness Trends Decoded by Peclers Paris’ Experts. In response to the ever-increasing unpredictability of our daily lives, emerges...

Cryo for All? How Cryotherapy is Becoming a Holistic Trend
Wednesday, July 12, 2023

Cryo for All? How Cryotherapy is Becoming a Holistic Trend

MakeUpSkincareTrends

Introduction Cosmetic cryotherapy is emerging from its elitist past to reveal itself as an accessible innovation. It embodies a harmony between technology, beau...