A consultant in foresight and marketing strategy, interested in societal trends and new modes of consumption, he works for companies in the corporate, retail, luxury, fashion and optics/ eyewear sectors.
He began his career as a journalist, before taking an interest in trend phenomena while working for several years for the Carlin International style agency.
In 1999, he set up his own consultancy – Cuvillier Consultant – while at the same time founding and running a publishing company – Trendmark Publishing – which publishes the digital magazines MO Fashion/Eyewear (BtoBtoC) and Trends by Silmo (magazine dedicated to the Mondial de l’Optique).
Essayist and author of numerous books, including Le Grand Livre des lunettes, Editions EPA 2010, 100 tendances d’aujourd’hui pour demain, Editions du Chêne 2011, Capter les tendances, Editions Dunod 2012, Pour un autre marketing, Editions Maxima 2014, Le triomphe du luxe cool, Editions Maxima 2019.
He is also Vice-President of the Comité Français de la Couleur.
