Since his training in 1980 at the famous fashion school Studio Berçot, Olivier Guillemin has been methodically exploring the fashion world.
His experience and spirit of initiative led to his election in 1993 as Chairman of the Comité Français de la Couleur, then in 2009, as General Secretary of Intercolor.
Olivier Guillemin’s fashion expertise & creative prospective approach, led him to become the artistic director, trend expert & scenographer for international brands like Shiseido since 2000, and since 2006 for Fashion Access, APLF Leather & Materials+ fairs.
In 2001 he went into partnership with Olivier Védrine to open [o,o], an agency with a high impact in sectors as varied as home decoration, fashion, leathers & textiles, and beauty care, which set about reinventing the codes for luxury brands (Baccarat, Dior, Veuve Clicquot, Louis Vuitton, Cacharel, Swarovski, L’Oréal,…) or institutions (Institut Français, Fédération Française des Dentelles et Broderies, Ministère de la Culture et de la Communication, Sèvres Cité de la Céramique, …), in France and abroad.
