2025 June, 18 & 19

From 9am to 6pm - Carrousel du Louvre, Paris

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Exhibit

Live the MakeUp in Paris experience!
The BtoB event that sublimates the Skincare & Makeup business

A subtle mix of business, conviviality and expertise, this is THE secret formula of MakeUp in Paris that you will not find anywhere else!

MakeUp in Paris is the only BtoB “Glo.Cal” event boosting innovation in the cosmetics industry. Inspiring the international beauty community for more than 14 years, MakeUp in Paris brings together all the key players in the skincare and make-up industries to co-create and together give life to new lines and products.

Whether you are an indie brand, a prestige brand or a distributor, get inspired and innovate at MakeUp in Paris!

In the heart of the world’ s beauty capital, step into the mythical Carrousel du Louvre and dive into the magical universe of MakeUp in, to source the latest innovations, explore cosmetic trends, meet suppliers and shape tomorrow’s skincare and make-up markets.

Meet all the key players of the beauty sector

From Europe, Asia or America, the most trending suppliers of ingredients, formulation, packaging, accessories and turnkey services will present their latest innovations and product lines. Whether you are launching or developing a brand, you will have the opportunity to organize business meetings and exchange with suppliers ready to support you in your projects, whether for small quantities or industrial production.

Mup Exhibitors

Get a head start thanks to our experts

Real trends barometer, MakeUp in Paris provides you with valuable insights into today’s and tomorrow’s global beauty market trends.

Forecasting, success stories, business cases, market studies, whatever your business aspirations, get inspired by the ambient creative energy.

International experts from the world of beauty will take the stage to share their knowledge and passion with you.  From major players to rising stars, they will reveal their vision and in-depth analysis of the industry’s issues and trends.

Enjoy 2 days of co-creation!

At the heart of the event, new animations will punctuate the event to foster exchanges and connections between brands, influencers and suppliers of cosmetic products.

100 years of beauty and women’s emancipation will be celebrated through a fabulous exhibition on beauty products evolution from the last century to nowadays. Formulation will be honored with the creation of a unique ephemeral laboratory to make your own beauty products. And more surprises to come!

Mup Beauty Tank

Discover the next trends and innovations

The future skincare and makeup bestsellers are already on stage in premiere at the heart of the exhibition!

The IT Awards, an international competition acclaimed by the cosmetics industry, rewards at each edition the most remarkable cosmetic innovations of exhibitors in Formulation, Packaging, Accessories, ingredients and turnkey services.

A unique opportunity to evaluate and test new products, and the chance to discuss directly with their manufacturers to bring your projects to life.

Looking for innovation and inspiration?

Join the community in the heart of the iconic Carrousel du Louvre in Paris.

Join us at the Carrousel du Louvre in Paris on June 18 & 19, 2025!